Ad budget optimization
MOP analyzes how budget shifts impact performance across all media, delivering tailored budget recommendations for each platform to maximize results.
MOP analyzes how budget shifts impact performance across all media, delivering tailored budget recommendations for each platform to maximize results.
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How did you calculate the optimal budget
level for each media channel?
Budget optimization with MOP isn’t just different—it’s smarter.
POINT 1
Optimization based on predictive data driven
by campaign-level performance analysis
MOP leverages all connected data
to evaluate performance at the campaign level
MOP leverages all connected data
to evaluate performance at the campaign level
This enables MOP to forecast performance shifts driven
by budget changes at every level, quantify the potential uplift,
and suggest the ideal budget per campaign to meet your KPIs.
POINT 1
Gain insights into optimal budgets under different
scenarios by customizing analysis parameters.
Users can define the scope of budget optimization
by media and campaign, and adjust a wide array of analysis parameters
—such as target KPIs and budget variation levels—
to simulate and compare multiple optimization scenarios.
How should we allocate budgets
across media channels
to maximize revenue?
How should we allocate budgets
across media channels
to maximize revenue?
How should we allocate budgets
across media channels
to maximize revenue?
How should we adjust the budget
to maximize conversions
through NAVER Ads?
How should we adjust the budget
to maximize conversions
through NAVER Ads?
How should we adjust the budget
to maximize conversions
through NAVER Ads?
How well does our DA channel
budget split support
overall revenue efficiency?
How well does our DA channel
budget split support
overall revenue efficiency?
How well does our DA channel
budget split support
overall revenue efficiency?
Discover more of what MOP can do.
Budget Sensitivity
Monitor how ad performance responds to budget
variations and plan your budget strategy accordingly.
Competition
Improve ad efficiency by identifying and removing low-
efficiency keywords based on bid competitiveness analysis.
Ad budget optimization
We recommend optimal budget allocation to
maximize ad performance across each media and campaign.
Spend Pacing
Easily track how your budget is being spent
by ad type and platform.
Report
We provide detailed reports on ad performance
broken down by day, time, creative, and keyword.
UTM Anomaly Detection
The system tracks UTM configuration and sends
alerts when abnormal patterns are found.
Discover more of what MOP can do.
Budget Sensitivity
Monitor how ad performance responds to budget variations and plan your budget strategy accordingly.
Competition
Improve ad efficiency by identifying and removing low-
efficiency keywords based on bid competitiveness analysis.
Ad budget optimization
We recommend optimal budget allocation to
maximize ad performance across each media and campaign.
Spend Pacing
Easily track how your budget is being spent
by ad type and platform.
Report
We provide detailed reports on ad performance
broken down by day, time, creative, and keyword.
UTM Anomaly Detection
The system tracks UTM configuration and sends
alerts when abnormal patterns are found.
Discover more of what MOP can do.
Budget Sensitivity
Monitor how ad performance responds to budget
variations and plan your budget strategy accordingly.
Competition
Improve ad efficiency by identifying and removing low-
efficiency keywords based on bid competitiveness analysis.
Ad budget optimization
We recommend optimal budget allocation to maximize ad performance across each media and campaign.
Spend Pacing
Easily track how your budget is being spent
by ad type and platform.
Report
We provide detailed reports on ad performance
broken down by day, time, creative, and keyword.
UTM Anomaly Detection
The system tracks UTM configuration and sends
alerts when abnormal patterns are found.
Experience MOP:
The smartest choice
for forward-thinking marketers
With our years of experience, we provide strategic support to marketers
facing challenges and make data-driven decisions
Experience MOP:
The smartest choice
for forward-thinking marketers
With our years of experience, we provide strategic support to marketers
facing challenges and make data-driven decisions
Experience MOP:
The smartest choice
for forward-thinking marketers
With our years of experience, we provide strategic support to marketers
facing challenges and make data-driven decisions
Buildings E13 and E14, LG Science Park, 71, Magokjungang 8-ro, Gangseo-gu, Seoul,
Copyright © LG CNS. All Rights Reserved.
Email: mop_support@lgcns.com
Copyright. LG CNS. All Rights Reserved.
Buildings E13 and E14, LG Science Park, 71, Magokjungang 8-ro, Gangseo-gu, Seoul,
Copyright © LG CNS. All Rights Reserved.
Email: mop_support@lgcns.com
Copyright. LG CNS. All Rights Reserved.
Buildings E13 and E14, LG Science Park, 71, Magokjungang 8-ro, Gangseo-gu, Seoul,
Copyright © LG CNS. All Rights Reserved.
Email: mop_support@lgcns.com
Copyright. LG CNS. All Rights Reserved.
Buildings E13 and E14, LG Science Park, 71, Magokjungang 8-ro, Gangseo-gu, Seoul,
Copyright © LG CNS. All Rights Reserved.
Email: mop_support@lgcns.com
Copyright. LG CNS. All Rights Reserved.